Five Best Resources for Startup Entrepreneurs

startup business taking off

As P2Binvestor has grown, we’ve learned a lot from the advice of others. If you’re growing a startup, you’re probably on the lookout for great resources. We’ve curated the following list of some of our favorite articles published on Each was written by an entrepreneur, and each contains valuable advice for emerging entrepreneurs as well as those who are more seasoned and looking for a refresher.

From fundraising to marketing to culture, enjoy these startup resources and let us know what you’d add to the list in the comments below.

How to Pitch your Startup

Todd Vernon, Founder and CEO of VictorOps

You need to vet your angel investors as much as they vet you. In his article, How to Pitch your Startup Todd Vernon, Founder and CEO of VictorOps, provides valuable insight into how the structure of your pitch will appeal to an investor (or not) and how to identify if an early-stage investor will be a good match for your company.

Why your Startup Sucks at Marketing

AJ Agrawal, CEO of Alumnify

When we first started P2Binvestor, we didn’t have the capital to buy a name brand coffee machine let alone spend thousands of dollars on marketing campaigns that may or may not have been successful. Identifying and tracking qualitative metrics that have a meaningful impact on your business is one of the fundamental practices of growth hacking, and you need to start doing it. Now. We use programs like Hot Jar, Hubspot, Mixpanel, and Google Analytics to track data associated with our website and campaigns.

Why Customer Experience Starts in Sales

Nick Hedges, President and CEO, Velocify

This is one we really take to heart. We are a startup company supporting other startups and small to mid-size businesses with our funding product. We know there are funding options out there that might be a better fit depending on what stage of the game our potential client is in. Although we really love to ring our deal gong, selling to a client who isn’t right for our line of credit would hurt both parties in the long term. Finding the right kind of customer for your business and paying close attention to their critical business issues should be paramount from first contact through close of sale and continue through your customer relationship.

Can You Really Define Culture? Four Lessons From a Growing Startup

Krista Morgan, Cofounder and CEO of P2Binvestor

Admittedly we might be a little biased on this one since it was written by our CEO and cofounder, Krista Morgan, but culture is such an important part of our company and how we do business that we had to add this to our list. While our culture continues to evolve as we grow, we always strive to celebrate our roots. We recently created a P2Bi intranet where we share numerous employee-centric things like Krista’s morning news—written almost daily since the inception of P2Binvestor—so that newcomers can get a feel for where we come from to better align with where we are headed.

The 10 Commandments of Startups (for now)

Howard Tullman, CEO 1871

Startupland is an interesting place. Some days we are on cloud nine celebrating a positive customer review and other days we are hunkered down in the trenches brainstorming every possible facet of a new website design during a project inception. More often than not it’s the trenches. Some days we even manage to be both places simultaneously. Howard Tullman’s article The 10 Commandments of Startups (for now), provides us with a few mantras that help keep us moving one foot in front of the other. It is packed with valuable tidbits of wisdom to post on the wall and read every time you come face to face with another obstacle.


We hope you’ve enjoyed these key resources for startups. What’s your favorite startup article or blog post? Please share with us in the comments!

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