The Natural Products Ecosystem

Learn how to get your product into major retailers from a leader in the natural foods industry.

Get your product onto the shelves of major retailers.

Natural products companies don’t grow overnight. It takes a solid understanding of your niche, great product branding, and a thorough distribution strategy to go from a booth at your local farmer’s market to the shelves of major retailers across the U.S. Bill Capsalis, an active natural product investor and President of Naturally Boulder, shares his advice with natural products entrepreneurs in this informative webinar. You’ll learn:

  • The players involved in getting a product from an idea onto a store shelf.
  • How to determine which retailers fit with your product’s niche.
  • How sales channels will affect your margin.
  • Key considerations in developing a channel strategy.

Bill Capsalis
President of Naturally Boulder

Krista Morgan
Co-founder and CEO of P2Binvestor