About Us

Bridging the credit gap for a new generation of business owners and leaders.

P2Bi is a marketplace lender that provides fast, flexible, and affordable working capital to good businesses with big ambitions. The businesses we serve are the engines for growth in our economy, yet their access to capital — real capital that doesn’t limit them and can grow with them — is almost nonexistent.

We identified an investment gap between healthy, growing businesses with assets, and traditional commercial lending.

Our mission is to bridge that gap and help growing businesses succeed.

P2Binvestor makes it easier for financial institutions and investors to fund the companies they want to through our platform, and we give small and medium-sized businesses access to a marketplace of lenders with the working capital they need.


What we’re made of:

People who have climbed a fourteener
51.9%
People who love to sing Karaoke
29.6%
Craft beer lovers
76.9%
Tequila lovers
55.6%
Women
53%
Women in our leadership team
50%
People who are left handed
8%
People who are one handed
3.3%
People who have children
37%
People who come from vowel states (Iowa, Idaho... etc)
26.9%
People over 40
23%
Canadians
11.1%
People who are fluent in another language
29.6%
People who are passionate about helping businesses grow
100%

Our fearless leader

CEO and Cofounder Krista Morgan.


With the heart of an entrepreneur and the brain of a calculator Krista Morgan started P2Binvestor over 5 years ago with a mission to help growing businesses succeed. In addition to running P2Binvestor, she is the cohost of Women Who Startup Radio (a podcast), an ardent mentor to other women entrepreneurs, and a trusted leader who speaks regularly on business finance, fundraising, and scaling a startup.


photo of P2Binvestor CEO Krista Morgan

Photo credit: Paul Talbot